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TYBCOM Sem 6 Export Marketing Question Paper April 2023
Time:3 Hrs. Marks:100
Note:
- All Questions are Compulsory
- Figures to the right state the marks allotted to the questions.
Q.1. A. Select the most appropriate answer from the options given below (Any Ten). (10)
1) _______ is a process of giving a distinct name or a mark to a product in order to give a distinct identity.
- Branding
- Packaging
- Insurance
- Warranty
2) Phrases like `This side up’, `Protect from water’, ‘Fragile- Handle with care’ etc. are examples of _________
- Marking
- Labeling
- Advertising
- Branding
3.________ quotation includes the expenses incurred till the goods are loaded on the board of ship at the port of shipment.
- FOB
- C&F
- CIF
- FOD
4) _________ is the intermediary between the manufacturer and overseas buyer.
- Domestic manufacturer
- Importer
- Merchant Exporter,
- Contractor
5) _________ refers to the activity of moving items within warehouse and retail stores.
- Inventory management
- Network design
- Materials handling
- Facility location
6) ___________ helps in obtaining leads from prospective buyers.
- Advertising
- Publicity
- Personal Selling
- Trade discount
7) ________ Switch trading, Barter and Off Set are methods of
- Inspection
- Promotion
- Insurance
- Countertrade
8) ___________ Pre shipment finance is also known as
- Packing credit
- Deemed finance
- Forfeiting
- EPCG
9. __________ provides finance to Small and Micro Enterprises.
- ECGC
- DGFT
- SIDBI
- SEZ
10. RCMC for status holder exporters is issued by ______
- DGFT
- EIC
- FIE0
- Commodity Boards
11) ___________ helps the exporter to complete shipment formalities and customs procedures.
- EPC
- Tax authorities
- C&F agent
- Importer
12) The basic document containing all the information which is required for the preparation of other documents is____________
- Commercial Invoice
- Bill of Lading
- Consular Invoice
- Certificate of Origin
Ql.11. State whether the following statements are True or False. (Any Ten) (10)
- A product warranty is an assurance from the exporter that the product will perform as stipulated.
- Labeling helps to give statutory information of the products to the customers.
- Under CIF quotation, the exporter has to obtain marine insurance policy to cover the risk/damages in transit,
- Product characteristics do influence the choke of distribution channels in export marketing.
- The exporter need not consider the urgency of the buyer in selecting the mode of transport in international markets.
- Advertising helps in handling objections of the buyer.
- Countenrade is a system of exchange between countries in which goods and services are used as payment rather than money.
- Packing credit is provided to exporters for purchase of capital goods.
- EXIM helps Indian exporters by providing insurance protection.
- Pre shipment inspection of goods is needed for goods having ISO certification.
- The exporter’s agent has to obtain the carting order from the Port Tnist Authorities.
- Consular Invoice states the country of origin of the goods
Q.2. Answer any two of the following (15)
- Discuss the various factors influencing branding decisions
- What are the factors determining export price?
- Calculate the minimum FOB price which can be quoted by an exporter to USA from the following details.
- Also calculate the amount of foreign exchange that can be earned if one American dollar is equal to Rs. 80/-
Particulars | Amount |
Material Cost | Rs 65,000 |
Labour Cost | Rs 10,000 |
Transport Cost | Rs. 5,000 |
Contribution to Profit | @10% of FOB cost |
Duty Drawback | @10% of FOB price |
Q.3.Answer any two of the following (15)
- What are the factors influencing choice of distribution channels in export marketing?
- Explain the need for Insurance in Export Marketing
- Discuss the importance of trade fairs and exhibitions in export marketing.
Q.4. Answer any two of the following (15)
- Describe the procedure to open a Letter of Credit.
- Distinguish between Pre-shipment finance and Post-shipment finance.
- Explain the role of commercial banks in providing export finance.
Q.5. Answer any two of the following (15)
- Explain the pre-shipment procedure in exports,
- Discuss the custom clearance formalities to be completed by an exporter.
- State the importance of commercial invoice.
Q6. Write Short Notes on the following: (Any four) (20)
- Product planning decisions for export marketing
- Export Pricing Quotations
- Trade-oriented sales promotion techn.iqties
- Methods of Payment in Export Marketing
- Export against Letter of Undertaking
TYBCOM Sem 6 Question Paper April 2023
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Tips to score good marks in TYBCOM Exam
- Don’t wait until the last minute to start studying: begin early. You’ll have more time to learn the topic and solve questions, the earlier you start.
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- Practice, practice, practice: By working through sample problems and completing sample tests, you can identify your areas of weakness and become familiar with the exam’s format.
- Ask for assistance if you need it: If you’re having trouble with the subject, don’t be shy to ask for assistance. You can seek advice from your teacher, a classmate, or a tutor.
- Get a good night’s sleep: The night before the exam, be sure to get lots of rest. A mind that has got enough sleep is better prepared to memorize and recall information.
- Arrive early on exam day: Arrive early on the day of the exam to give yourself time to settle your worries and mentally prepare.
- Stay focused during the exam: Avoid being distracted during the exam by remaining focused. Take a deep breath and return your attention to the activity at hand if you realize that your mind is roaming.
- Don’t waste too much time on any one question: keep an eye on the time. If you start to struggle, leave it and return to it later.
- Review your exam after you’re done: After you’re finished, review your paper for a while. By doing this, you’ll be able to correct any mistakes you may have made and provide any answers you’re not sure about.
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