FYBCOM Business Communication Sem 1 Chapter 7 Notes | FYBAF | FYBMS | Mumbai University

Fybcom Business Communication Sem 1 Chapter 7 Notes
(Theory of Business Letter Writing)

Q1) Choose the correct answer :

1) Use of ___________ attitude in business correspondence enables visualizing the reaction of the reader.
a) I
b) You
c) We

2) A ____________ is a plan which shows the positions of different parts of the letter.
a) Outline
b) Graph
c) Layout

3) ____________ reveals the identity of the sender.
a) Salutation
b) Subject line
c) Head address

4) ____________ form of layout is commonly used in sales letter.
a) Full block
b) Hanging indention
c) Modified block

5) In ____________ form of layout most parts are aligned with the left margin.
a) Full block
b) Hanging indention
c) Modified block

6) E-mails can be sent with the click of a ______________.
a) computer
b) mouse
c) Laptop

7) E-mail communication tends to be _____________ traditional business and marketing writing.
a) less formal than
b) more formal than
c) as formal as

8) The organization of the content in an E-mail should be ____________ friendly.
a) reader
b) user
c) student

9) E-mail client can be configured to automatically add a/an _____________ to each outgoing message.
a) signature
b) attachment
c) subject

10) The _____________ of an e-mail is that single thought or message conveyed by that e-mail.
a) topic sentence
b) hook
c) attachment

Q2) Match the following columns:

A)

Column A	Column B (Answers)
1. Letterhead	Introduces sender to the reader
2. Date	Has legal significance
3. Reference Number	Helps sender and receiver in filing
4. Salutation	Greeting to the addressee
5. Subject Line	Announces purpose of the letter
6. Body of the letter	Contains subject matter
7. Postscript	Shows carelessness of the writer
8. Enclosures	Documents sent along with the letter

B)

Column A	Column B (Answers)
1. 68 characters or less per line	Excess white space on the side of the page
2.Cushioning the text with space	Helps readers Scan the…. more easily
3. Main idea	Beginning of the E-mail
4. Signature	End of the E-mail
5. ‘From’ field of an E-mail	E-mail address of sender
6. ‘To’ field of an E-mail	E-mail address of receiver

Q3) State whether the following statements are true or false:

1. Use of jargon shows your command over the Language – False
2. Quality of stationery is important in business communication – True
3. Passive verbs should be used in letters rather than active voice – False
4. Hanging Indention letter denotes friendly relation between Correspondents – False
5. Simple sentences are preferred in official correspondences – True
6. Keep your e-mails wide in Scope – False
7. The right tone for an e-mail varies, depending on the customer… mailed and the topic of the e-mail – True
8. ALL CAPS should be used often in the E-mail to emphasize urgency of the message – False
9. In an e-mail, “white space” is as important as the text in effective communicating an idea or message – True
10. Use smileys and other symbols indicative of emotion to convey…. intent, in an E-mail message – True
11. E-mails can be marketing tools – True.

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