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TYBCOM Sem 5 Commerce Question Paper 2022 (November) | Free PDF | Mumbai University

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TYBCOM Sem 5 Commerce Question Paper November 2022
TYBCOM Sem 5 Commerce Question Paper 2022 (November)

TYBCOM Sem 5 Commerce Question Paper 2022 November

Q.1 A) Select the most appropriate answer from the options given below (Any ten)
(10 marks)

1) __________ concept of marketing aims at balancing between profit, customer satisfaction and society’s welfare.

a) Production
b) Marketing
c) Selling
d) Societal

2) Marketing Decision Support System is an important component of _________.

a) Marketing Research
b) Product Research
c) Marketing Information System
d) Consumer Research

3) ___________ is an important element of Demographic Segmentation.

a) Age
b) Culture
c) Lifestyle
d) Usage rate

4) A _________ passes through different stages or phases during the lifetime.

a) Plan
b) Product
c) Market
d) Promotion

5) Services sector faces challenges due to ________.

a) Quality
b) Productivity
c) Efficiency
d) Intangibility

6) Both cost oriented factors and market oriented factors influence ________.

a) Pricing
b) Promotion
c) Placement
d) Branding

7) Warehousing creates ______ utility.

a) Time
b) Place
c) Form
d) Possession

8) ________ is a form of consumer oriented promotion techniques.

a) Push Strategy
b) Exchange Offer
c) Trade Discount
d) Dealer’s Conferences

9) _________ is the first step in personal selling

a) Presentation
b) Approach
c) Prospecting
d) Follow – up

10) Identifying the weakness of the competitor and attack is called as _______ strategy.

a) Frontal attack
b) Flank attack
c) By pass attack
d) Encirclement attack

11) ________ packets help in increasing sales in rural markets.

a) Elegant
b) Sophisticated
c) Large
d) Sachet

12) Seeking protection against harmful goods is Right to ________.

a) Safety
b) Be heard
c) Education
d) Redressal

Q.1 B) State whether the following statements are True or False: (Any Ten) (10 marks)

  1. Exchange concept is the oldest concept of Marketing
  2. Marketing Research is a one time activity
  3. In a single segment concentration strategy, the company selects a specific single market segment and offers a single product to that segment
  4. A company adopts the same marketing mix for all the products
  5. The main objective of penetration pricing is to capture a large market share
  6. Ease in identification is one of the essentials of good packaging
  7. Channel of distribution creates only place utlity
  8. Advertising is a personal tool of communication
  9. Objection handling is one effective skill in personal selling
  10. Lowering the price to restrain competition is known as skimming the cream
  11. VOICE is the name of a Multinational firm
  12. Copying something of the leader is known as imitating strategy

Q.2) Answer Any Two of the following (15 marks)

a) What do you mean by Marketing ? Explain its Features.
b) Discuss the process of Marketing Research.
c) What is the Consumer Behavior ? Discuss briefly various factors influencing consumer behaviour.

Q.3) Answer Any Two of the following (15 marks)

a) What is Product Life Cycle ? Explain how to manage different stages in the Product Life Cycle ?
b) What are the various strategies of product positioning?
c) Explain different objectives of pricing.

Q.4) Answer Any Two of the following (15 marks)

a) Define the concept of Physical Distribution. What factors influence physical distribution ?
b) Define Promotion-Mix Discuss the elements of Promotion-Mix.
c) Define the concept of Sales Management. Discuss components of Sales Management

Q.5) Answer Any Two of the following (15 marks)

a) Explain the role of consumer organizations in protecting consumers
b) Explain the marketing strategies effective in Rural marketing
c) What are the skill sets needed for career in marketing?

Q.6) Write Short Notes on (Any Four) (20 marks)

a) Strategic Marketing
b) Data Mining
c) Brand Equity
d) Importance of Service Positioning
e) Personal Selling
f) Digital Marketing.

TYBCOM Sem 5 All Question Paper November 2022

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Tips to score good marks in TYBCOM Exam

  1. Don’t wait until the last minute to start studying: begin early. You’ll have more time to learn the topic and solve questions, the earlier you start.
  2. Remain arranged: Plan a study schedule and stick to it. Take time to rest and refresh during breaks.
  3. Regularly review your notes: Regularly reviewing back your notes will help you keep the content in your memory.
  4. Practice, practice, practice: By working through sample problems and completing sample tests, you can identify your areas of weakness and become familiar with the exam’s format.
  5. Ask for assistance if you need it: If you’re having trouble with the subject, don’t be shy to ask for assistance. You can seek advice from your teacher, a classmate, or a tutor.
  6. Get a good night’s sleep: The night before the exam, be sure to get lots of rest. A mind that has got enough sleep is better prepared to memorize and recall information.
  7. Arrive early on exam day: Arrive early on the day of the exam to give yourself time to settle your worries and mentally prepare.
  8. Stay focused during the exam: Avoid being distracted during the exam by remaining focused. Take a deep breath and return your attention to the activity at hand if you realize that your mind is roaming.
  9. Don’t waste too much time on any one question: keep an eye on the time. If you start to struggle, leave it and return to it later.
  10. Review your exam after you’re done: After you’re finished, review your paper for a while. By doing this, you’ll be able to correct any mistakes you may have made and provide any answers you’re not sure about.
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