TYBCOM Sem 5 Commerce Question Paper Oct 2024 | Download Free Pdf – Mumbai University

TYBCOM Sem 5 Commerce Question Paper Oct 2024

Q.1 A) Choose the correct answer from the option given below (Any Ten) (10 Marks)

1) The ________ concept of marketing involves the effective use of aggressive advertising techniques for a product.
a) product concept
b) selling concept
c) exchange concept
d) production concept

2) _________ is the purpose of data warehousing in data mining Process.
a) Data storage
b) Data analysis
c) Data visualization
d) Data integration

3) __________ is an element of Sociographic Segmentation.
a) Age
b) Culture
c) Usage rate
d) lifestyle

4) ________ refers to the value of a brand in the market.
a) Brand image
b) Brand positioning
c) Brand Equity
d) Brand service

5) ________ means covering or wrapping of the product.
a) Branding
b) Packaging
c) Labelling
d) Pricing

6) _________ is the pricing strategy that involves setting prices low to attract customers.
a) Penetration pricing
b) Skimming pricing
c) Bundle pricing
d) Premium pricing.

7) __________ marketing is also called Network marketing.
a) Vertical
b) Horizontal
c) Multi-channel
d) Multi-level

8) _________ is not an important element of Integrated Marketing Communication.
a) Advertising
b) Public Relation
c) Sponsorship
d) Logistics

9) _________ is known as face-to-face selling.
a) Advertising
b) Personal Selling
c) Prospecting
d) Online Selling

10) The Market Challenger adopts strategy to attack ________ .
a) Market Leader
b) Market Follower
c) Market Nicher
d) Market Performer

11) _________ marketing means marketing of eco-friendly products.
a) Local
b) Rural
c) Green
d) Digital

12) __________ skills are also called Inter-personal skills required by marketing manager.
a) Presentation
b) Decision-making
c) Human
d) Persuasion

Q.1 B) State whether the following statements are True or False (Any Ten) (10 Marks)

1. Product development involves identifying customer needs.
2. MIS is not susceptible to data quality issues.
3. Cultural background does not affect consumer behavior.,
4. Brand loyalty is a factor in brand cquity.
5. Packaging is concerned with safety of product.
6. Skimming pricing is used for innovative products.
7. Supply Chain Management is an clement of Logistics.
8. Sponsorships help in brand visibility and corporate image. –
9. Sales management is responsible for sctting sales quotas.
10. Sharing customer data without consent or transparency is unethical.
11. Green marketing gives competitive advantage to the firm.
12. Erroneous product design leads to brand failure.

Q. 2 Answer any two of the following: (15 Marks)

a) What is Marketing? Discuss the importance of marketing.
b) Explain the steps in the process of Marketing Rescarch.
c) Describe the techniques of Customer Relationship Management.

Q. 3 Answer any two of the following: (15 Marks)

a) Explain the various Product Decision Areas.
b) What is Product Positioning? Explain its Strategics.
c) Explain the objectives of Pricing.

Q. 4 Answer any two of the following: (15 Marks)

a) Describe the factors influencing physical distribution of product.
b) What is Promotion? Discuss the clements of promotion Mix.
¢) Discuss the ecmerging trends in Selling.

Q. 5 Answer any two of the following: (15 Marks)

a) Explain the general role of Consumer Organizations.
b) What is Digital Marketing? Explain the trends in digital marketing.
c) Discuss the factors responsible for the success of a brand in India with suitable examples.

TYBCOM Sem 5 Commerce Question Paper Oct 2024 Pdf

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Tips to score good marks in TYBCOM Exam

1. Don’t wait until the last minute to start studying: begin early. You’ll have more time to learn the topic and solve questions, the earlier you start.
2. Remain arranged: Plan a study schedule and stick to it. Take time to rest and refresh during breaks.
3. Regularly review your notes: Regularly reviewing back your notes will help you keep the content in your memory.
4. Practice, practice, practice: By working through sample problems and completing sample tests, you can identify your areas of weakness and become familiar with the exam’s format.
5. Ask for assistance if you need it: If you’re having trouble with the subject, don’t be shy to ask for assistance. You can seek advice from your teacher, a classmate, or a tutor.
6. Get a good night’s sleep: The night before the exam, be sure to get lots of rest. A mind that has got enough sleep is better prepared to memorize and recall information.
7. Arrive early on exam day: Arrive early on the day of the exam to give yourself time to settle your worries and mentally prepare.
8. Stay focused during the exam: Avoid being distracted during the exam by remaining focused. Take a deep breath and return your attention to the activity at hand if you realize that your mind is roaming.
9. Don’t waste too much time on any one question: keep an eye on the time. If you start to struggle, leave it and return to it later.
10. Review your exam after you’re done: After you’re finished, review your paper for a while. By doing this, you’ll be able to correct any mistakes you may have made and provide any answers you’re not sure about.