TYBCOM SEM 5 Commerce Question Paper
TYBCOM Sem 5 Commerce Question Paper

TYBCOM SEM 5 Commerce Question Paper

November 2019

[Time: 3 Hours] [Marks: 100]

Please check whether you have got the right question paper.

N.B.
1) All questions are compulsory
2) Figures to the right indicate full marks.

Q.1 A) Select the most appropriate answer from the options given below (Any Ten) (10 marks)

1) The _____________ concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
a) Product
b) Production
c) Marketing
d) Holistic

2) With the help of____________ marketers can analyze customer behavior.
a) Marketing Research
b) Enterprise.
c) Production concept
d) None of these

3) _________ is one of the patterns of target market selection.
a) Full market coverage
b) Half market coverage
c) Middle market coverage
d) All of these

4) ________ is an element of the Marketing Mix.
a) Profit
b) Price
c) Investment
d) Plan

5) _________ is the part of the product that carries information about the product and the seller.
a) Channels
b) Profit
c) Label
d) Decision
6) __________when registered becomes a trademark.
a) Brand PE
b) Product
c) Patent
d) Copyright

7) In_____________ distribution system, two or more firms at the same level come together for marketing purpose.
a) Horizontal
b) Multi-Channel
c) Multi-Level
d) None of these

8) ________ includes tools like discounts, coupons, free samples etc. used to stimulate demand.
a) Public Relations
b) Sales Promotion
c) Supply
d) Publicity

9) ___________ is one of important steps in personal selling.
a) Blurring
b) Prospecting
c) Reporting
d) Mentoring

10) Ethics is a branch of_____________ which is concerned with human conduct.
a) Physiology
b) Psychology
c) Philosophy
d) Sociology

11) __________ marketing makes use of electronic devices such as computer
a) Digital
b) Green
c) Rural
d) Traditional

12) _________ is/are main factors contributing to the success of brands in India.
a) Unique Selling Proposition
b) Innovation
c) Consistency
d) All of these

Q.1 B) State whether the following statements are true or false: (Any Ten): (10 marks)

  1. Co-ordinating is a very important function of Marketing.
  2. Marketing Research is increasing the gap. between the producers and consumers.
  3. Data warehousing is one of the techniques in Customer Relationship Management.
  4. Brands should be repositioned frequently.
  5. Odd pricing is also called psychological pricing.
  6. Label acts as a silent salesman.
  7. Direct channel of distribution involves intermediaries to sell goods to: final ¢ consumers.
  8. Packaging helps in promotion of goods.
  9. Sales Planning involves setting sales targets,
  10. The consumer organizations create awareness about consumer rights.
  11. Green Marketing contributes to the betterment of public health.
  12. Over spending on promotion can lead to failure of brand.

Q.2) Answer ANY TWO of the following: (15 marks)
a) How strategic marketing differs from traditional marketing? Explain.
b) Discuss the various components of Marketing Information System.
c) Explain in detail any two factors influencing consumer behaviour.

Q.3) Answer ANY TWO of the following: (15 marks)
a) Describe the management of different stages of Product Life Cycle.
b) What is Packaging? Explain the essentials of a good packaging.
c) Explain the various factors affecting pricing.

Q.4) Answer ANY TWO of the following: (15 marks)
a) Explain the different types of traditional Channels of Distribution.
b) What is Promotion? Explain the important elements of Promotion-mix?
c) Discuss the components of Sales Management.

Q.5) Answer ANY TWO of the following: (15 marks)
a) Explain the competitive strategies for Market Leaders and Market Followers
b) What are the features of Indian Rural Market?
c) Elaborate various careers in marketing in 21% century.

Q.6) Write short notes on ANY FOUR of the following: (20 marks)
a) Importance of Marketing.
b) Bases of Market segmentation.
c) Strategies of product positioning,
d) Integrated Marketing Communication.
e) Unethical practices in Marketing.
f) Factors contributing to success of a brand.

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Tips to score good marks in TYBCOM Exam

  1. Don’t wait until the last minute to start studying: begin early. You’ll have more time to learn the topic and solve questions, the earlier you start.
  2. Remain arranged: Plan a study schedule and stick to it. Take time to rest and refresh during breaks.
  3. Regularly review your notes: Regularly reviewing back your notes will help you keep the content in your memory.
  4. Practice, practice, practice: By working through sample problems and completing sample tests, you can identify your areas of weakness and become familiar with the exam’s format.
  5. Ask for assistance if you need it: If you’re having trouble with the subject, don’t be shy to ask for assistance. You can seek advice from your teacher, a classmate, or a tutor.
  6. Get a good night’s sleep: The night before the exam, be sure to get lots of rest. A mind that has got enough sleep is better prepared to memorize and recall information.
  7. Arrive early on exam day: Arrive early on the day of the exam to give yourself time to settle your worries and mentally prepare.
  8. Stay focused during the exam: Avoid being distracted during the exam by remaining focused. Take a deep breath and return your attention to the activity at hand if you realize that your mind is roaming.
  9. Don’t waste too much time on any one question: keep an eye on the time. If you start to struggle, leave it and return to it later.
  10. Review your exam after you’re done: After you’re finished, review your paper for a while. By doing this, you’ll be able to correct any mistakes you may have made and provide any answers you’re not sure about.